Tag Archive for Reach

Frequency

Frequency is the number of times your schedule was exposed to an average person or household during a time period. For example, if your commercials, due to repetition, reached a total of 30 million households in a region that has…

Reach

Reach is a measurement of the size of the audience to whom you will communicate (or to whom you have communicated) with your advertising schedule. It is the total of the readers, listeners, viewers or surfers of every medium in…