Tag Archive for PR metrics

Advertising Value Equivalency (AVE)

Advertising Value Equivalency (AVE) is what your editorial coverage would cost if it were advertising space (or time). How You Do It To calculate the AVE for one month, measure the space (column inches) occupied by a clip (for radio…

Clip Counting

Clip Counting is the simplest form of PR measurement. It’s nothing more than counting all the editorial coverage (news items, feature stories, guest editorials, reviews, roundup stories, buyer’s guides, etc.) that mention your company, product or service. This coverage includes…