Tag Archive for navigational metrics

Accuracy of Coverage

Accuracy of Coverage is not one metric but a combination of component metrics. PR people differ about what those component metrics should be and about how they should be combined and used. That is to say, this is one of…

Gross Rating Points (GRPs)

Gross Rating Points (GRPs) equal Reach times Frequency, expressed as a percentage. GRPs measure the total of all Rating Points during an advertising campaign. A Rating Point is one percent of the potential audience. For example, if 25 percent of all targeted televisions are…

Frequency

Frequency is the number of times your schedule was exposed to an average person or household during a time period. For example, if your commercials, due to repetition, reached a total of 30 million households in a region that has…

Reach

Reach is a measurement of the size of the audience to whom you will communicate (or to whom you have communicated) with your advertising schedule. It is the total of the readers, listeners, viewers or surfers of every medium in…