Tag Archive for metrics

Cost per Point (CPP)

Cost per Point (CPP) is the cost of buying one Rating Point, or one percent of the target population. CPP = cost of the campaign / Gross Rating Points How You Do It Media planners calculate CPP to compare the…

Impressions

The number of Impressions is a fundamental metric used in advertising. It means one exposure of an ad or commercial to an individual or household. A “gross” version of this number is the total number of exposures during a campaign.…

Target Rating Points (TRPs)

Target Rating Points (TRPs) are related to Gross Rating Points (GRPs). A Target Rating Point (TRP) is one percent of the specifically targeted audience, not the total audience, being reached by an advertisement. That is to say, it is a Gross Rating Point times…