Tag Archive for marketing and pr metrics

Impressions

The number of Impressions is a fundamental metric used in advertising. It means one exposure of an ad or commercial to an individual or household. A “gross” version of this number is the total number of exposures during a campaign.…

Reach

Reach is a measurement of the size of the audience to whom you will communicate (or to whom you have communicated) with your advertising schedule. It is the total of the readers, listeners, viewers or surfers of every medium in…