PR Metrics

Advertising Value Equivalency (AVE)

Advertising Value Equivalency (AVE) is what your editorial coverage would cost if it were advertising space (or time). How You Do It To calculate the AVE for one month, measure the space (column inches) occupied by a clip (for radio…

Accuracy of Coverage

Accuracy of Coverage is not one metric but a combination of component metrics. PR people differ about what those component metrics should be and about how they should be combined and used. That is to say, this is one of…

Media Impressions

In addition to┬áCounting Clips,┬ámany PR people calculate Media Impressions (the number of people who may have seen an article, heard something on the radio or in a podcast, watched something on television, or read something on a web page or…

Clip Counting

Clip Counting is the simplest form of PR measurement. It’s nothing more than counting all the editorial coverage (news items, feature stories, guest editorials, reviews, roundup stories, buyer’s guides, etc.) that mention your company, product or service. This coverage includes…