Advertising Metrics

Cost per Point (CPP)

Cost per Point (CPP) is the cost of buying one Rating Point, or one percent of the target population. CPP = cost of the campaign / Gross Rating Points How You Do It Media planners calculate CPP to compare the…

Cost per Thousand (CPM)

Cost per Thousand (CPM) is the cost to reach one thousand people or households via a given advertising outlet or medium. (M is the Roman numeral for 1,000.)   CPM = cost / (target audience / 1,000) or   CPM =…

Impressions

The number of Impressions is a fundamental metric used in advertising. It means one exposure of an ad or commercial to an individual or household. A “gross” version of this number is the total number of exposures during a campaign.…

Target Rating Points (TRPs)

Target Rating Points (TRPs) are related to Gross Rating Points (GRPs). A Target Rating Point (TRP) is one percent of the specifically targeted audience, not the total audience, being reached by an advertisement. That is to say, it is a Gross Rating Point times…

Gross Rating Points (GRPs)

Gross Rating Points (GRPs) equal Reach times Frequency, expressed as a percentage. GRPs measure the total of all Rating Points during an advertising campaign. A Rating Point is one percent of the potential audience. For example, if 25 percent of all targeted televisions are…

Frequency

Frequency is the number of times your schedule was exposed to an average person or household during a time period. For example, if your commercials, due to repetition, reached a total of 30 million households in a region that has…

Reach

Reach is a measurement of the size of the audience to whom you will communicate (or to whom you have communicated) with your advertising schedule. It is the total of the readers, listeners, viewers or surfers of every medium in…